FAKE IT TILL YOU MAKE IT
FAKE IT TILL YOU MAKE IT is a generative, JavaScript-based work by Maya Man that borrows from the bubbly language and pastel aesthetics of text-driven Instagram graphics to scrutinize the promotion of wellness, self-care, and confidence on social media. The work derives from an algorithm custom-written by the artist to collage together text manually sourced from existing graphics on Instagram. The generated output mimics the original graphics’ cheerful tone and design with language that often veers into absurdity. The project manifests in a range of forms including a live-generated projection, “gift shop” installation, hardcover book, Instagram account, and public billboard displays. Online, these types of posts survive on likes, comments, and shares. What do I believe? becomes What do I want to appear to believe? Fake it till you make it! Maybe your dream life lives here: In a digital, fantasy world where the algorithm plays god and loving yourself feels like looking into the light of