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BITE Guest Trend | Gen Z are prioritising self-care: Here’s what brands can learn

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Research from UNiDAYS shows how students are turning to gaming to embrace escapism and wellness

Mental Health Awareness Week is taking place this week (May 15-21). It’s an opportunity to improve awareness and understanding of issues related to mental health and the steps we can take to improve how we talk about and support the mental health of everyone. This includes the mental health of Gen Z, namely students. At a young age, they’ve dealt with their fair share of challenges, lockdowns, unprecedented economic uncertainty, the pressure of living away from home for the first time and keeping up with the pressures of academic life. So, it’s no wonder that research commissioned by…

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