How CRED is building a brand that's impossible to ignore
thecmojournal.substack.com · 1,141 words · saved by 1 readers
The first of a series on India's super cool startups
A couple of weeks ago, I was editing an essay for work based on a talk by Kunal Shah, founder and CEO of CRED. It was about his now-popular Delta 4 theory. Quoting: "Once the user experiences a significantly better way of using a product, there is no way he or she is going back to the old way of doing things." Basically, what he’s saying is this: If your product can make the experience 4x better, you have built something significant. It makes sense, and a lot of people I know subscribe to this idea. I think I do too. But in everything he said, it wasn’t this point that interested me…
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