ModelThinkers - Peak-End Heuristic
How was your day today? What was your last holiday like? How would you rate your last online shopping experience? Would you go back to that restaurant? And would you recommend that company you used to work at? You might be surprised to discover that your response to all of these questions will likely be impacted by the Peak-End Heuristic. The Peak-End Heuristic, or Peak-End Rule, describes your tendency to evaluate past experiences by focusing on t
0 saved 38K views Share this with your network Share this with your network How was your day today? What was your last holiday like? How would you rate your last online shopping experience? Would you go back to that restaurant? And would you recommend that company you used to work for? You might be surprised to discover that your response to all of these questions will likely be impacted by the Peak-End Heuristic. The Peak-End Heuristic, or Peak-End Rule, describes your tendency to evaluate past experiences by focusing on the most intense, or peak, moments as well as the end moments of…
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