Exclusive: Column CEO William Hockey On Brex, Bootstrapping, China

Plaid co-founder William Hockey is building a 'durable' unicorn at Column, his startup with $200M in revenue and a (maybe) valuation of $6B. His bigger fight: a new financial 'Cold War' with China.

Profile: Meet Column, The Most Important Fintech Startup You’ve Never Heard Of Plaid co-founder William Hockey is building a 'durable' unicorn at Column, his startup with $200M in revenue and a (maybe) valuation of $6B. His bigger fight: a new financial 'Cold War' with China. Alex Konrad Feb 25, 2026 85 8 Share Welcome to the debut of The Upstarts Profile : quarterly, magazine-style profiles sharing unsung startup stories featuring our most ambitious reporting. If you’re interested in supporting The Upstarts Profile as a presenting partner, drop us a line . What drives Column CEO William Hocke

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