Texts with Founders: Customers understand before investors do
textswithfounders.substack.com · 899 words · saved by 1 readers
And some investors will never understand.
Welcome to Texts with Founders — tested tactics for early stage startups. This is a free newsletter designed to give an inside look at how I work with other founders. If you’re exploring starting a company take a look at the upcoming cohort of On Deck’s Founder Fellowship. In the past, I've described two types of fundraising strategies: Sell the Dream Sell the Traction Selling the dream means you do not have a product in the market. Selling the traction means you have promising early signals from customers paying for your product. Most founders are better off getting a product into…
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