Introduction

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The attention of the audience is a writer's most precious possession, and the value of audience attention is seldom more clear than in writing for the Web. The time, care, and expense devoted to creating and promoting a hypertext are lost if readers arrive, glance around, and click elsewhere. How can the craft of hypertext invite readers to stay, to explore, and to reflect? Copyright (c) 1998 by Eastgate Systems, Inc. All Rights Reserved. Eastgate Systems, Inc. 134 Main Street, Watertown MA 02472 USA. Email: info@eastgate.com. Phone: (617) 924-9044 (800) 562-1638 http///www.eastgate.com/garden/Introduction.html

Introduction Introduction The attention of the audience is a writer's most precious possession, and the value of audience attention is seldom more clear than in writing for the Web. The time, care, and expense devoted to creating and promoting a hypertext are lost if readers arrive, glance around, and click elsewhere. How can the craft of hypertext invite readers to stay, to explore, and to reflect? Tech: Building the garden Copyright (c) 1998 by Eastgate Systems, Inc. All Rights Reserved. Eastgate Systems, Inc. 134 Main Street, Watertown MA 02472 USA. Email: info@eastgate.com . Phone: (617) 9

Introduction

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