Luxury Software - by Jihad Esmail - Native
nativestudio.substack.com · 822 words · saved by 1 readers
On prosumers, identity, and the only thing left to sell
A continuation of Luxury Media (2023). In 2023, I argued that in a world of infinite content, articulating worldview is your most valuable asset. People pay to support a point of view, to signal taste, to participate in something they believe in. I called this “luxury media.” That argument has only become more clear. AI has collapsed the cost of production further. Anyone can ship software in an afternoon. The only question now is whether anyone cares. This essay is about what luxury media means for startups and the way we do business. If you’re building technology for the people now…
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