The Best Time to Build - by Yoni Rechtman - 99% Derisible

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The opportunity cost for pursuing a good idea is very low and the consequences of failing with a bad one are very high.

The mantra is “bad times create strong founders and strong founders create good times” but nobody really knows. It’s obviously a perilous time to invest and being a founder is a super concentrated investment. In a bear, the opportunity cost for pursuing a good idea is very low and the consequences of failing with a bad one are very high. Knowing the difference means doing extra work and taking extra time up front but you don’t have to do that alone. The party line these days seems to be that “it's an amazing time to start a company'. But starting a company is a hyper-concentrated…

The Best Time to Build - by Yoni Rechtman - 99% Derisible

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