The 5 ingredients of a great fundraising announcement

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The recipe for a successful announcement includes (1) objectives, (2) audience, (3) message, (4) execution, and (5) validation. Ramp recently nailed all 5, so it’s worth taking a moment to study what they did. Let’s get into the specifics of each ingredient of the announcement... You need clear goals. Publicity for its own sake is wasted motion; it’s only worthwhile if it helps propel the business forward. A fundraise gives you an opportunity to create an attention spike that you can then use to (a) motivate employees, (b) recruit new talent, (c) build the confidence of customers, and (d) attract new customers. You might have other objectives, but these are the most likely. From what I can see, Ramp’s announcement moved the needle on all of those. The general public doesn’t matter, so get focused. Your real audience consists of the people who will decide whether you achieve your OBJECTIVES. For Ramp, and for 99% of startups, that means the audience is employees, potential employees, cu

The 5 ingredients of a great fundraising announcement Using Ramp as a case study Lulu Cheng Meservey Aug 23, 2023 50 3 2 Share One of the top comms questions from VCs and startups is: How should we announce our fundraise? The recipe for a successful announcement includes (1) objectives, (2) audience, (3) message, (4) execution, and (5) validation . Ramp recently nailed all 5, so it’s worth taking a moment to study what they did. Let’s get into the specifics of each ingredient of the announcement... 1. OBJECTIVES You need clear goals. Publicity for its own sake is wasted motion; it’s only worth

The 5 ingredients of a great fundraising announcement

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