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How Walt Disney Demonstrated the Power of the “100/100 Rule” — Graham Weaver

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In the early 1930s, a small film studio announced its intention to produce a full-length animated feature. There were many naysayers, including senior executives from the studio and many of the studio’s staff. As production continued, and dragged on for several years, nearly everyone in Hollywood “knew” the undertaking was a huge mistake, and many wrote the studio’s obituary. Up to that point, animated cartoons were limited to 8- to 10-minute gags shown prior to motion pictures. They almost exclusively involved animals because people were too difficult to draw, and it was common knowledge that it was impossible for an animated film to hold one’s attention for more than ten minutes. The $250,000 budget for the audacious studio’s full-length feature was considered absurd for an animated production. The actual production costs would exceed $1.3 million by the end, nearly 50x the cost of a short feature and the project would take nearly four years in the end. Thirty years prior to this stu

How Walt Disney Demonstrated the Power of the “100/100 Rule” Self Discovery Current Events Sep 30 Written By Graham Weaver In the early 1930s, a small film studio announced its intention to produce a full-length animated feature. There were many naysayers, including senior executives from the studio and many of the studio’s staff. As production continued, and dragged on for several years, nearly everyone in Hollywood “knew” the undertaking was a huge mistake, and many wrote the studio’s obituary. Up to that point, animated cartoons were limited to 8- to 10-minute gags shown prior to motion pic

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