Let’s stop talking about THE design process | by Carissa Carter | Stanford d.school | Medium
When you first learn to cook something, you might follow a recipe. You are told what ingredients to use in what quantities and instructed on how to combine them. As you get better, you begin to swap out ingredients, you stop measuring, and you pre-heat the oven without looking up a specified temperature. When you’re really good, you invent recipes based on what you have on hand, a new ingredient that’s piqued your interest, the needs of those you’ll be sharing the meal with, the vegetables that are in season, et cetera. The order and process of a recipe helps new cooks get started, but it’s only with practice, inventiveness, experimentation, and constraints that you might begin to call yourself a chef. I see design (thinking) in the same way. It’s a beautifully accessible subject. Unfortunately, the accessibility of design is often confused with shallow ease and many (most?) organizations that set out to incorporate it into their company culture struggle with adoption because of this f