Hello Kitty's $80B+ Secret Sauce - by Trungphan2
trungphan.substack.com · 3,255 words · saved by 1 readers
Simple design + riding cultural wave + licensing machine = blockbuster character.
Thanks for subscribing to SatPost. Today, we’re talking about Hello Kitty and the secret sauce behind its multi-billion dollar empire. Also this week: Super Mario Bros. $380m opening The business of Coachella And them fire memes (including $11 sandwiches) (Source: Sanrio…I know we don’t have a licensing deal but I did write “Source: Sanrio”) One Wikipedia entry that recently blew me away was “Highest-Grossing Media Franchises”. As of September 2022, these were the top 10 franchises by lifetime sales (including film, TV, games, merchandise, DVD, and print etc). Pokémon ($119B) Hello…
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