flâneur

Non-linearity of technology adoption

cdixon.org · 543 words · saved by 1 readers

When I was in business school I remember a class where a partner from a big consulting firm was talking about how they had done extensive research and concluded that broadband would never gain significant traction in the US without government subsidies. His primary evidence was a survey of consumers they had done asking them if they were willing to pay for broadband access at various price points.

When I was in business school I remember a class where a partner from a big consulting firm was talking about how they had done extensive research and concluded that broadband would never gain significant traction in the US without government subsidies. His primary evidence was a survey of consumers they had done asking them if they were willing to pay for broadband access at various price points. Of course the flaw in this reasoning is that, at the time, there weren’t many websites or apps that made good use of broadband. This was 2002 – before YouTube, Skype, Ajax-enabled web apps and so…

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