Deep Dive: Creator Economy - The Next Phase of Media

How do consumers make decisions today? How are influencers reinventing demand generation? What legacy businesses are being disrupted? Why is Elon the world’s first mega influencer?

Every day, we make decisions about which products and services to consume. With countless options and categories to choose from, how do we end up selecting certain products over others? More than $60T is spent annually by consumers on various products and services so this month’s deep dive focuses on the changing nature of how consumers are influenced. In a world where we often lack the time or expertise to evaluate every option, the media initially drove consumption decisions by selling advertising about which products and services were best, most valuable, or most suitable. To understand…