Deep Dive: A Primer on Mag7 - Amazon

In 2016, when Amazon was a $300B company, I called it a multi-trillion-dollar monopoly hiding in plain sight.

In 2016, when Amazon was a $300B company, I called it a multi-trillion-dollar monopoly hiding in plain sight. The core insight was that Amazon wasn’t just an online retailer. It was quietly building the foundational infrastructure of the internet and the modern economy. AWS would become a tax on innovation, Prime would make it functionally irresponsible for anyone not to subscribe, and the company’s habit of turning internal costs into scalable profit engines would let it compound faster than anyone expected. 10 years later, that playbook has played out almost line for line. Amazon is now…