Identifier for Advertisers
The Identifier for Advertisers (IDFA) is a unique random device identifier that American information technology company Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. Users can opt-out of IDFA via the "Limit Ad Tracking" (LAT) setting (and an estimated 20% do).
From Wikipedia, the free encyclopedia The Identifier for Advertisers (IDFA) is a unique random device identifier that American information technology company Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting.[1] Users can opt-out of IDFA via the "Limit Ad Tracking" (LAT) setting (and an estimated 20% do).[2] Starting in iOS 14.5, iPadOS 14.5, and tvOS 14.5, users are prompted to decide whether to opt-in or out of IDFA sharing before apps can query it. This choice can be altered…
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