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Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program | AdExchanger

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On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $10.5 billion annually, but alleges the program is chockablock with brand unsafe ad inventory, including on pornography sites, right-wing fringe publishers and White House-sanctioned Iranian and Russian sites. These revelations come six months after Adalytics published a report about Google Video Partners, a YouTube campaign extension product that sold subpar placements as premium inventory and gave advertisers almost no visibility into where their ad dollars were going. How does GSP work? GSP is a Google program that allows publishers to run custom Google searches within their sites, which extend Google Search campaigns. If you’ve ever comes across a site with a subtle “Enhanced by Google” logo in its search bar, that’s GSP. Best Buy,

Tuesday, November 28th, 2023 – 3:00 pm SHARE: Who needs enemies when you've got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $10.5 billion annually, but alleges the program is chockablock with brand unsafe ad inventory, including on pornography sites, right-wing fringe publishers and White House-sanctioned Iranian and Russian sites. These revelations come six months aft

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