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Why Evernote Failed to Realize Its Potential [The Full History]

nira.com · 7,731 words · saved by 1 readers

Evernote has been plagued by a series of managerial missteps and failed product launches. The company’s future is far from certain.

Legendary investor, programmer, and Y Combinator co-founder Paul Graham once wrote that one of the best ways to come up with ideas for your next startup is to ask what product you wish someone else would make for you. For Stepan Pachikov, founder of Evernote, that product was a way to help him remember things. Although Pachikov first began working on what ultimately became Evernote back in 2002, his fascination with human memory stems from his experiences growing up in the former Soviet Union. To Pachikov, Evernote wasn’t just another app or a way to capitalize on Silicon Valley’s

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