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Founders and Momentum - by Julian Weisser

multitudes.weisser.io · 773 words · saved by 1 readers

Most people think companies die because they run out of money. The reality is they run out of hope first. Momentum is everything.

Something vital gets lost in most discussions about startups and momentum. It is not the startup that gains or loses momentum but the founders themselves. Momentum is everything. If sustained, it is the force that can lead to nearly unimaginable levels of success. Gaining momentum is entirely up to the founders. But that responsibility can lead to stress and procrastination. Knowing the world is malleable is one thing, mustering the focus to shape it is another. Considering how daunting it is to build anything important, it might be helpful for founders to hone in on a single area of their…

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