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Awareness Is the Secret Sauce of Everything Good

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AWM #63: On clichés, beauty, empathy, and sentience 🌌

Starry Sky, Attempt by Wenzel Hablik (1909) Consider clichés. A cliché is something conventional, unoriginal, overused. Clichés are bad — but why? They’re often true, or at least useful. When you begin a story with “Once upon a time,” you’re setting the atmosphere in a way that’s perfectly acceptable. When you draw a moon to represent the night sky (even if the lunar phase you pick occurs mostly during the day), you’re calling on common symbolic associations that make sense to everyone. The reason clichés are bad is that they occur automatically. They’re the output of your brain’s…

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