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AI Has Come for Serif Fonts | WIRED

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AI companies are using serif to project humanity. Critics are calling it “tasteslop.”

Save this story Save this story As public backlash to the seeming omnipresence of artificial intelligence intensifies, the collective quest to weed out—and reject —telltale signs of its use continues. One of the first casualties, to my dismay, was em dashes—which are a great, and very human form of punctuation, by the way! There's also the “rule of threes,” which is meant to scan as rhythmic, but often comes across predictable, hackish, and stale. And, of course, there are the clunky grammatical constructions of the “not X, but Y” variety. Now certain fonts and typefaces—specifically serifs—se

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