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[Design Story] The Story Behind the Galaxy Z Flip’s Fashion-Forward Design – Samsung Global Newsroom

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Samsung Newsroom's videos will no longer be supported on Internet Explorer. Please try a different type of web browser. Last year, Samsung redefined smartphone design as we know it with the introduction of its first foldable device, the Galaxy Fold. While that category-defining smartphone was created with a focus on the action of unfolding (i.e., “What if you could unfold your phone to experience apps and content on a larger screen?”), the design of the company’s second foldable device, the Galaxy Z Flip, focuses on the opposite action: folding your smartphone to make it more compact. As Tae-joong Kim, Vice President of Samsung Electronics’ Mobile Communications Business, explained, by combining a pocket-friendly form with striking style, “The Galaxy Z lineup introduces a new identity to the foldable mobile category. One that adds a fashionable touch to users’ lives.” Follow along as we examine how Samsung refined each aspect of the Galaxy Z Flip’s design to offer users a whole new mob

[Design Story] The Story Behind the Galaxy Z Flip’s Fashion-Forward Design – Samsung Global Newsroom Title+Body Title+Body Tag Images X Search Suggestions Galaxy Unpacked July 2026 Galaxy S26 Series Milan Design Week The First Look 2026 AI Bespoke SmartThings One UI Samsung Art Store Custom range Any time Past week Past month Past year Custom range Category All Corporate Products Social Impact Content Type All Article Press Release Worldwide Search close [Design Story] The Story Behind the Galaxy Z Flip’s Fashion-Forward Design on February 14, 2020 AUDIO Play Download Share open Print La

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