Disney+ to Max: The Streaming Name Game Explained

From Versant to de-Maxing to all those Pluses, Hollywood marketers need to get back to the simple.

From left: Peacock’s The Day of the Jackal, Starz’s Outlander and Max’s The Pitt. Illustration by Pixel Pusher; Marcell Piti/Carnival Film & Television Limited; Robert Wilson/STARZ; Warrick Page/Max Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Once upon a time in 2019, Disney had a decision to make: What would it call its new big-swing streaming service, a platform meant to take on Netflix in a way that Hulu nev

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