flâneur

micro-individuality - by rayne fisher-quann

substack.com · 291 words · saved by 1 readers

on digital subversion, the tiktok chip aisle, and mass-producing uniqueness

with every new post, micro-trend, and overnight e-celebrity on my feed, it feels more and more like our online behavior has arrived at a curious paradox: everyone seems to be more obsessed with individuality and differentiation than ever before, while simultaneously participating in one of the most intoxicating lifestyle reproduction mechanisms in human history. on tiktok, everyone is an it girl, or a sad girl, or a girl’s girl, or a vanilla girl, and they’re all buying the same Laneige lip masks and tastefully oversized sweaters. everyone’s smoking cigarettes, but in an old money way, not…

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