Eighteen pitfalls to beware of in AI journalism

A checklist for avoiding hype

Reporting about AI is hard. Companies hype their products and most journalists aren’t sufficiently familiar with the technology. When news articles uncritically repeat PR statements, overuse images of robots, attribute agency to AI tools, or downplay their limitations, they mislead and misinform readers about the potential and limitations of AI. We noticed that many articles tend to mislead in similar ways, so we analyzed over 50 articles about AI from major publications, from which we compiled 18 recurring pitfalls. We hope that being familiar with these will help you detect hype whenever…

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