The Insider Story of Twilio
“The dirty secret of every startup ever is that when you look at companies with these big, world-changing missions…those are usually retroactively put in place.” Jeff Lawson took Twilio from an idea that no one had a name for, to an IPO, and now a $63 Billion market cap company. His words echo my experience at Trulia — the story you hear about iconic companies is rarely what actually happened. This is the insider story of Twilio. It’s the blueprint of Jeff’s road to success – how he validated the idea, the counterintuitive strategies that made Twilio outstanding, and why so many Founders “actually miss the business opportunity right under their noses.” (Jeff also just published “Ask Your Developer”.) If you think about what Twilio does, we’ve really always offered three things to companies, and it turns out they’ve been particularly relevant for the era of a pandemic. It turns out the world has needed those things really more than ever in the era of a pandemic, because we had to really