Decentralized commerce - by Ana Andjelic

Authentication, visibility and community are key

Welcome to the Sociology of Business. If you are not subscribed, join the community by subscribing below and joining the Sociology of Business Discord. You can find my book, The Business of Aspiration on Amazon and you can find me on Instagram and Twitter. For those new here, in my last analysis, The new commerce opportunity, I looked into what buyers and sellers are really looking for and how commerce destinations respond to this. Doubling down on the exploration of the new commerce opportunity landscape, I looked into the features that power the existing and emerging commerce…

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