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How to COSplay Luxury - by Totally Recommend - Total Rec

totallyrecommend.substack.com · 175 words · saved by 1 readers

Step zero: be a nepo baby

I swore I once heard someone describe COS (Collection of Style) as “Uniqlo’s emotionally distant Scandinavian cousin.” At the time, it felt right. COS lived in my head as mid range minimalist basics: a little more thoughtful than fast fashion, a little more grown up, but not Eileen Fisher grown up. I definitely did not perceive it as a brand for people who spend $400 on a sweater. In the last few years, though, I’ve heard COS spoken about in the same breath as very expensive designers like The Row, which feels like a far cry from being compared to a giant Japanese retailer best known for…

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