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Why an abundance of choice is not the same as freedom | Aeon Essays

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is Walter H Annenberg Professor of History at the University of Pennsylvania and the author, most recently, of The Age of Choice: A History of Freedom in Modern Life (2025). Edited byRichard Fisher By the time you read this essay, no matter the hour of the day, you will likely have already made some kind of choice: coffee with skimmed milk, whole milk, cream, or black? Sugar or no sugar? Tea instead? Personalised, preference-based choice is, at present, a deeply familiar aspect of life in much of the world, though perhaps most markedly so in the United States, where I live and work. It is also something people don’t generally spend a lot of time discussing, in part because it feels so ordinary. People around the globe shop for everything from housing to vacations to, yes, caffeinated drinks. They pick what they want to read, what they want to listen to, and what they want to believe. They vote for favourite candidates for office. They select friends and lovers, fields to study, profess

By the time you read this essay, no matter the hour of the day, you will likely have already made some kind of choice: coffee with skimmed milk, whole milk, cream, or black? Sugar or no sugar? Tea instead? Personalised, preference-based choice is, at present, a deeply familiar aspect of life in much of the world, though perhaps most markedly so in the United States, where I live and work. It is also something people don’t generally spend a lot of time discussing, in part because it feels so ordinary. People around the globe shop for everything from housing to vacations to, yes, caffeinated…

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