Airbus Versus Boeing: Engineering versus MBA Culture

For around thirty years, Airbus and Boeing have competed duopolistically and we have seen repeated ebb-and-flow in terms of market share. In 1992, Boeing’s market share for commercial airplanes was around 70%. In 2023, Airbus market share (measured by order backlog) is at

For around thirty years, Airbus and Boeing have competed duopolistically and we have seen repeated ebb-and-flow in terms of market share. In 1992, Boeing’s market share for commercial airplanes was a…