flâneur

Springfield to Shelbyville - A guide to moving from agency to client side via 100+ people who’ve done just that… | LinkedIn

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In the last 18-24 months we’ve seen a lot of top talent take the leap from agency/consulting to client side. The pandemic has created a 'perfect storm' of attrition and made talented marketers realign their values and in some cases has forced redundancy. For a certain type of talent, agency land is the only place they’ll ever feel at home. But for many, the traditional lure of agency has been slowly decreasing. WPP & Publicis have publicly spoken about the challenge of keeping top talent happy, motivated and engaged. Earlier this year, the World Federation of Advertisers released a 'Global Media Talent' report outlining the significant brain drain in the out of the media agency industry. Overall 77% of organisations felt there was high / some scarcity of talent. There's also been a surge of mid level adland talent moving into account management, sales or strategy roles in large tech or B2B companies, as well as talent ‘in housing’ (hiring agency talent to perform their roles within a c

The trickle has become a flood. In the last 18-24 months we’ve seen a lot of top talent take the leap from agency/consulting to client side. The pandemic has created a 'perfect storm' of attrition and made talented marketers realign their values and in some cases has forced redundancy. For a certain type of talent, agency land is the only place they’ll ever feel at home. But for many, the traditional lure of agency has been slowly decreasing. WPP & Publicis have publicly spoken about the challenge of keeping top talent happy, motivated and engaged. Earlier this year, the World Federation of Ad

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