SEC classification of goods and services

Economists and marketers use the Search, Experience, Credence (SEC) classification of goods and services, which is based on the ease or difficulty with which consumers can evaluate or obtain information. These days most economics and marketers treat the three classes of goods as a continuum. Archetypal goods are:

SEC classification of goods and services - Wikipedia Jump to content From Wikipedia, the free encyclopedia Method of classifying goods and services used in economics and marketing Economists and marketers use the Search, Experience, Credence (SEC) classification of goods and services , which is based on the ease or difficulty with which consumers can evaluate or obtain information. These days most economics and marketers treat the three classes of goods as a continuum. Archetypal goods are: [ 1 ] [ 2 ] [ 3 ] [ 4 ] Search goods : those with attributes that can be evaluated prior to purchase or

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